Best Practices

If this is your first time creating, marketing and running a campaign or online popup store, then this is THE page of awesomeness for you!

As enthusiastic as you are about this first campaign, there are certain self-imposed constraints you should consider that will help you be more successful and more happy about your campaign outcome. Once you’ve demonstrated these rules and your new campaigning prowess for one or two rounds, then go ahead and start to break them 🙂

 

Best Practice #1: Limit your (first) store to only 1-3 items

Identify your supporter base, then do the math! Check out this video to see what we mean:

* Psst! Don’t forget about the 12 piece minimum requirement for item processing and the opportunity for quantity breaks!

Launched your campaign with too many store items, did you? Not to worry! Check out how to deactivate items on a live campaign.

Best Practice #2: Choose to sell items people love

Here’s what you need to know:

  • The top three best sellers? Short sleeve tees, hoodies, and long sleeve tees.
  • Keep the item design simple. The largest number of people will want a basic logo with a basic team/club identifier (especially if they have never had the opportunity to purchase something like that before with your team or organization on it).
  • If you want to experiment with design, at least offer one basic item and one unique item. That way you’ll have a clear idea the next time around what your supporters respond to the most.

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Best Practice #3: Be smart about how you set your item pricing

A few guidelines:

  • As a general rule, most people don’t want to pay more than $20 per short sleeve tee.
  • Shoot for 30 – 40% over cost on other items.
  • If the price looks too high, it won’t sell.  So reduce it.
  • The cheaper the base cost for your item, the more room you will have to build in profit (i.e. white t-shirts with 1 color and 1 location = cheap | purple t-shirt with 5 colors on the front and 4 on the back = not-so-cheap)

Best Practice #4: Make your campaign page fun and engaging

  • Use video (Statistically higher success rate!)
  • Use gallery photos (Hint: people love to see themselves or at least others they know.)
  • Draw supporters in to your story by writing at least a few lines about what your group is up to.

Best Practice #5: Set your campaign duration to 2-3 weeks

  • Its okay for your campaign to be shorter as long as you have a well executed plan.
  • If longer, then it is hard to keep the momentum and a sense of urgency among your supporters (the good type).

* Remember to include fulfillment and shipping time when setting your duration! Items usually ship within 2 weeks of campaign end.

Best Practice #6: Have a great marketing plan and follow it

  • If you have not seen it yet, check out the Blueprint for Success. It is full of very specific, useful ideas to get you on your way!

Best Practice #7: Stay in the game

The more you keep the pulse on what is happening with your campaign, the faster you can respond and help to build momentum. Here are some ideas of what you can do:

  1. Share, share, share! (your page). Email your list several times. Post on Facebook and Twitter.
  2. Make edits, updates or add more gallery images by logging in and clicking “Edit” from the Manage My Campaigns page.
  3. Check your sales or contribution stats by by logging in and clicking “Reports” from the Manage My Campaigns page.
  4. Express your gratitude to your supporters via email by by logging in and clicking “Say Thanks!” from the Manage My Campaigns page.

Best Practice #8: Set an attainable monetary goal

“Yes, but how do you define that?” you ask. Good question! If this is your first campaign, it can be challenging to come up with a realistic goal. Here are some ideas you’ll want to consider as you make this choice:

  • Try to be as specific as possible with how much money you need and for what purpose. Is it for travel expenses or a new piece of equipment? The more tangible the number is to you and your supporters, the more attainable your goal will be.
  • Make sure there is a compelling story behind every dollar you are requesting from your supporters and know how you will communicate it.
  • Don’t shoot for the moon. You can always run another campaign several months or a year down the road. A big part of running a successful campaign has to do with the momentum that is built among your supporters during that campaign. If you goal is too large, you are close to your campaign end and you have not made a substantial portion of that goal, it may feel to your potential supporters that there is some reason they should not contribute. A good question to ask yourself is “How much money do we need to make a difference?”, and then start with that.
  • If you have run a campaign in the past, consider what your previous goal was and how well you did with achieving it. Also, how long has it been since you’ve tapped in to the same supporter group? Make sure enough time has gone by that you feel your supporter group will be ready to fully support you again.